Christen Jones, Executive Creative Director, Inizio Evoke Transformation, and Tina McCord, EVP, Director of Operations, Inizio Evoke Transformation, recently attended Adobe MAX 2024 in Miami, Florida. The event showcased Adobe's latest technologies, with attendees also getting a sneak peek at future innovations during MAX Sneaks.
Check out some of the key themes that emerged across the sessions:
AI in the creative community. Adobe highlighted that GenAI is not a threat to creativity but a powerful tool to help bring creative visions to life more efficiently. The integration of AI within Adobe's programs allows creative teams to automate detailed tasks, freeing up time to focus on big ideas. The potential of these tools is exciting, offering greater efficiency and exceptional creative outcomes for clients.
A strong focus on responsible AI use. Adobe demonstrated its commitment to ethical and compliant GenAI, with Firefly GenAI learning only from licensed assets. Adobe’s approach makes it clear that they are prioritizing ethical innovation and reducing risk for customers.
The demand for content is higher than ever. To make an impact in market, Adobe says brands need on average 5x the content than they did in the past. Iterative, derivative content can help brands achieve this – and has driven innovation in tools like Adobe Express and Gen Studio.
Each creative journey is unique. Creative insights from speakers like Davon Rodriguez and Jason Naylor reinforced that creativity comes in many forms—and it’s the driving force behind everything we do.
Check out more insights from the event in Adobe's report here.
Learn more about Inizio Evoke Transformation here.