The Consumer Electronics Show (CES) 2025 in Las Vegas showcased innovations in health technology designed to enhance well-being. Inizio Evoke Media summarizes key trends presented at the event, including advancements in wearable devices, remote patient monitoring, and AI-driven diagnostics.
With new trends for 2025 comes new media solutions within the health technology industry. The advertising implications have yet to be revealed; however, Inizio Evoke Media will continue to stay in tune with the media opportunities and challenges that may arise.
While there were a lot of announcements during CES, the following are some of the most exciting innovations that we will be keeping our eyes on.
Key Trends in Health Technology at CES 2025
Wearable Health Devices
Wearable technology continues to dominate the CES health tech landscape, offering consumers real-time monitoring of vital health metrics and advanced health management features. Key innovations in this space at CES 2025 included:
Smart Clothing Featuring Health Sensors: Several companies have created clothing with sensors that monitor vital signs like heart rate, blood pressure, and stress levels. These garments enable continuous, non-invasive health tracking to detect potential health issues early.
Myant Skiin — Cardiac Monitoring Smart Garments: These garments allow for real-time cardiac monitoring through a health-integrated approach allowing users to stay seamlessly informed about their heart health. https://shop.myanthealth.com
Implications: The ongoing development of wearable health devices suggests a future where individuals have greater control over their health. These devices allow for proactive monitoring and early intervention, empowering consumers to better understand their health patterns. This improves disease prevention, personalized treatment, and more efficient healthcare delivery.
Media Implication: Pharmaceutical companies may have future opportunities to seize valuable moments in front of patients to trigger messages when patients are seeking their monitoring results.
Remote Patient Monitoring
Monitoring solutions have rapidly grown since the pandemic, and CES 2025 highlighted new advancements that make remote healthcare more accessible and practical. Notable developments include:
AI-Powered Virtual Monitoring: These services allow patients to receive medical consultations from doctors or even AI-driven chatbots. These tools can assess symptoms, provide immediate advice, and refer patients to healthcare professionals as necessary.
StreamTeck's AI Digital Caregiver: This technology utilizes millimeter-wave radar and thermal imaging to monitor patients' vital signs—such as body temperature, heart rate, and blood pressure—and to detect inactivity or falls without the need for wearables. The system automatically transmits data via a mobile app and uses AI models to identify trends. It notifies caregivers if it detects abnormalities in vital signs or movement, such as patients leaving their space beds. https://www.itri.org.tw/english/
Implications: AI-powered virtual monitoring is transforming healthcare by increasing accessibility and reducing the burden of in-person visits. These advancements promise to expand healthcare access, particularly in rural or underserved areas, while offering patients more timely and convenient care. Furthermore, they provide HCPs with the capability to monitor patient health in real-time, improving patient outcomes.
Media Implications: In the future, advertising may be integrated into AI platforms used by healthcare professionals to monitor patients, allowing brands to present their messages directly to the HCP.
AI and Machine Learning in Diagnostics and Treatment
Artificial intelligence (AI) has been a darling of many industries, healthcare included, and CES 2025 highlighted several innovations that use AI to improve diagnostics, treatment planning, and patient outcomes.
MedicosBiotech Cure Silk (Winner CES Innovation Award in Digital Health): Cure Silk is recognized for its innovative chronic wound care, which combines artificial intelligence with therapeutic patches made from spider silk proteins. These patches effectively treat stage 3-4 pressure ulcers and grade 5-6 diabetic foot ulcers. The Cure Silk App enhances its efficacy by allowing users to capture wound images and receive AI-driven, personalized treatment recommendations, making effective wound care accessible to all. https://www.medicosbiotech.com
Implications: AI is rapidly becoming integral to the healthcare industry. It improves diagnostic accuracy, speeds up decision-making, and enables more personalized care. Leveraging AI for early detection and prevention is particularly promising for reducing healthcare costs and improving patient outcomes.
Media Implications: AI applications like the Cure Silk App could improve by promoting media placements that enhance medication adherence, encourage prescription renewals, and attract potential medication switchers.
Conclusion
CES 2025 demonstrated that health technology is at a transformative crossroads. Innovations promise to improve access to care, enhance personalization, and address pressing global health challenges. Integrating artificial intelligence, wearable devices, and remote monitoring tools will revolutionize healthcare delivery, providing patients and providers with smarter, more efficient solutions.
The future of healthcare is bright, and CES 2025 has laid the groundwork for innovations that Inizio Evoke Media will continue to monitor in the next generation of medical care and wellness solutions.
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References
1. CES 2025 Official Press Release
2. McKinsey & Company, "The Future of Healthcare: Insights from CES"
3. World Health Organization (WHO), "Global Health Trends and Innovations"
4. National Institutes of Health (NIH), "Artificial Intelligence in Medicine: 2025 and Beyond"